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Strategic Management



Strategic Management » Strategic Analysis and Planning » Tows Matrix or Tows Analysis


Strategic Analysis and Planning

Tows Matrix or Tows Analysis


TOWS ANALYSIS (TOWS MATRIX) WITH EXAMPLE –

  • Swot analysis is only evaluates internal strengths & weaknesses and also external opportunities & threats of any organization. But Tows evaluate external threats and opportunities to Compare, & Make strategies by using internal strengths and weaknesses
  • It is an action oriented concept.
  • While using tows strategy makers consider both internal and external factors.

AGGRASIVE STRATEGY (SO) –

  • It is also called maxi-maxi strategy.
  • This strategy says an organization should be utilize it’s internal strength to take advantage of its external opportunities.
  • It contains strong expansion and growth.

CONSERVATIVE STRATEGY (ST) –

  • It is also called maxi-mini strategy.
  • This strategy says an organization should utilize its internal strength to reduce its external threats.
  • It contains long success.

COMPETATIVE STRATEGY (WO) –

  • It is also called mini-maxi strategy.
  • This strategy says an organization need to overcome its weaknesses to take benefit of opportunities .
  • Under this strategy weaknesses are dominant over opportunities.

DEVENSIVE STRATEGY (WT) –

  • It is also called mini-mini strategy.
  • This strategy says business has no any internal strength so business should merge with other enterprise or liquidate it.

TOWS MATRIX EXAMPLES -

1. TOWS MATRIX FOR APPLE INC.

'SO' ANALYSIS – Using strengths to capitalize on existing opportunities. Use brand image to diversify and develop partnership with other brands by introducing compatibility feature.

'WO' ANALYSIS – Overcome weaknesses to capitalize on opportunities. Attract middle class customers by reducing price. Find new customer segments and introduce new products tailored for them.

'ST' ANALYSIS – Use strengths to combat threats. Control cost to beat competition. Focus on cultural change.

'WT' ANALYSIS - Reduce weaknesses to combat threats. Exploit existing supply chain capabilities to reduce costs. Introduce competitively priced products.

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Company Law


Chapter's Name:

1. Introduction to Company Law
2. Incorporation of Companies
3. MOA and AOA of Company and Its Alteration
4. Prospectus And Allotment of Securities
5. Share and Share Capital

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